Trollbeads

Discover Trollbeads

Discover Trollbeads by Louise Rogers
Trollbeads are one of the most unique and exciting jewelry lines on the market today.
If you don�t know about Trollbeads, you soon will. Starting in the east, the jewelry line has been traveling north and south and finally westward quietly waking up marketplaces and creating avid collectors along its path. This year has proven to be pivotal for the line.
Trollbeads is an interchangeable jewelry line from Denmark. The line consists of a few hundred artist designed beads along with the silver and gold chains and leather cords for use with the beads. That may sound simple but it�s anything other than simple. For over 30 years Trollbeads has been gaining in recognition but ever since it was brought to the U.S. by Morten Petersen the line has skyrocketed in popularity. Under his direction Peterson (who owns Lund Trading, the U.S. Distributor for Trollbeads) has given America a line of jewelry that is evolving, sophisticated yet playful and intriguing. In the past 2 years alone the company has experienced unheard of growth rates in sales and judging by the first half, 2008 will be another record breaking year.
Imagine a group of extremely talented artists collaborating and combining their talents to design and producing beautiful and wearable beads. Imagine the variety and the pure artistic value. In a catalog offered by Trollbeads retailers you can read about the artists and learn which of the beads they have designed. In sterling silver, 18K gold, fine Lamp-worked Italian glass and Amber, the Trollbeads jewelry line inspires every collector that discovers it. Less commercial than other bead lines Trollbeads appeals to collectors that recognize quality and designs that stand the test of time. Many of the original designs produced in the late seventies and early eighties are still in the line today. Beads like �Happy Universe�, �Buddha� and �Transformation� speak to us of deeper meanings and transforms jewelry to reflect meaning and send endearing messages.
Every bead has a story, every story has a bead. It�s true and it harkens back to the original charm bracelets and in fact Trollbeads has been referred to as the �New Age� charm bracelet. One of the most beneficial features of the Trollbeads jewelry is that you change and add beads on your own. No jeweler is needed. One day wear your beads in a necklace and the next day wear them on a bracelet.
Some of the beads in the line include the exquisite and colorful Italian glass beads number over 130 and that doesn�t even include the assorted glass beads the company offers to its top dealers which are unique and are not a part of the main line. These limited edition beads are a very exciting part of Trollbeads as they exhibit the unique creativity of each glass artist. If you follow this link http://www.trollbeadsgallery.com/products/TrollBeads-Glass--UNIQUE-!!-32.aspx you will find 4 different categories of limited edition or unique beads. There are Glass Unique (formerly �One of a Kind� or OOAK), Trollstone Unique, Amber Unique, 3-niques (sets of 3 coordinating beads) and a holiday unique bead category. The holiday beads are unique to www.TrollbeadsGallery.com and are a lot of fun for the collectors. July 4th started it off with a bang with a beautiful display of red, white and blue glass beads. The Halloween beads were in all designs of orange and black glass beads that highlight some of spookier silver bead in the line. Christmas Beads are in beautiful reds and greens. Each holiday�s set of beads is introduced a month before the holiday and by popular demand remain on the site until they are gone.
All sterling silver beads, all 18K Gold beads and a combination of silver and gold beads comprise the metals offerings. The combination of both metals allows the collector to have a little gold without having to spend as much. A fairly new material offered. Amber, makes a beautiful bracelet as it has many hues and tones from honey to caramel sunset. The amber beads are carefully carved, sanded and formed out of solid raw amber chunks. It�s the residue of frozen insects remaining in the amber dating back thousands of years that give the beads their mystique and allure.
Trollbeads has new product offerings throughout the year and this keeps the line fresh and its collectors always on the hunt for what is new. This summer brought a whole new medium to the line in the form of semi precious stones. Among the new beads are Amethyst, Adventurine, Smokey Topaz, Rose Quartz and one precious stone, Ruby which has an 18K gold core. These new beads are round and are beautifully faceted with many small and well executed facets.
If you haven�t yet seen Trollbeads go to www.trollbeadsgallery.com or to Lund Distributing at www.trollbeadsUS.com and search for a store nearest you. Please note only a handful of dealers carry the assorted or limited edition beads.
�Trollbeads are a reminder of our past, a passion for the present and a celebration of our future.� Louise Rogers

About the Author
Louise Rogers is a 30 year plus veteran of retail and has consulted with retail businesses in the field of marketing and creating a business's brand. Louise is an author of children's stories and professional articles. Besides owning and managing 2 retail businesses, Rogers Gallery and Surroundings, Louise owns and maintains her own e-commerce website, www.trollbeadsgallery.com.